SOCIAL MEDIA
and
PR SPECIALIST
Portfolio
Bachelor of Humber PR aluma ('18) | Photographer | Hashtag Sports Award finalist ('21) Category: Best Use of Instagram | Focused on national entertainment brands
WHAT I DO:
SOCIAL MEDIA MANAGEMENT
Strategic, data-driven approaches to developing best-in-class, platform-specific content, and compelling, creative copy.
COMMUNITY MANAGEMENT
Delighting customers by identifying and rewarding individuals engaging with brands, consistently building loyalty and awareness among online communities.
by
ADRIENNE SHAW
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Professional
Achievements
Developed and launched Illumi Toronto’s social media strategy, organically building Illumi’s Instagram following from zero to 16,000 in four months by creating highly engaging content, leveraging current trends and regularly engaging with our community.
Increased Woodbine Entertainment’s social media impressions by a total of 37 per cent year-over-year, averaging a total of 65 million impressions in 2019 by creating share- worthy and timely world-class digital content optimized for platform and audience.
Shortlisted for a 2020 Hashtag Sports award in the category of “Best Use of Instagram” for Woodbine Entertainment’s 2020 Queen’s Plate social media campaign.
Organically grew Woodbine Entertainment’s Instagram following from 7,800 to 17,500 in 18 months by regularly engaging with followers, surprising, and delighting guests, sharing user-generated content, and leveraging current trends.
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Current & Past Work
+ Social media CASE STUDy
A Canadian entertainment company specializing in creating, producing, and marketing large- scale live shows and events worldwide. Meta + Tiktok focus.
Goal: Create a strong organic social media presence built on the foundation of best-in-class customer service, community management, and highly customized content to spread awareness and drive event ticket sales.
Result: Generated more than 72,700 ticket sales in seven months through Instagram alone.
Hyper-
linked!
Viral April Fools' Day Content
Current & Past Work
+ Social media CASE STUDy
The largest operator of professional horse racing in Canada, delivering racing, dining, and entertainment experiences across Ontario. Meta + Twitter focus.
Goal: Bring the sport of horse racing in Canada to a younger demographic using organic and paid social media campaigns.
Result: Organically grew our Instagram following from
7,800 to 17,500 in 18 months by regularly engaging with followers, surprising, and delighting guests, executing influencer campaigns, and leveraging current trends.
Corporate Social Responsibility Content
Hyper-
linked!
Current & Past Work
+ Social media CASE STUDy
Freelance and agency work: Global brand community management.
Goal: Support agency teams by providing strategic community management for a suite of social channels, and online/virtual communities.
Example: Helped launch, create and curate content for an international jeweller's virtual bridal community, by sourcing third-party content and creating discussions and articles designed to inspire, facilitate discussion and encourage sharing. This aided in an increase of 5,000+ users over six months.
create
LET'S
TOGETHER
LINKEDIN
Website
Email
adrienneshaww@gmail.com
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